One to Watch: The Great by Emily & Meritt

Let us pause for a moment to soak in …..this lovely and amazing new fashion collection, The Great, and today’s launch of their heavenly online shop.

The California cool style of The Great is the next chapter for Current/Elliott creators and stylists extraordinaire, Emily Current and Meritt Elliott.

If you love Current/Elliott or crave clothes that have the right mix of classic, casual, feminine AND feel amazing, you’ll love The Great, too. The young brand already has a celebrity cult following – Reese Wiherspoon, Jamie King, and Nikki Reed have been spotted in the namesake Bear Sweatshirt.

From the super soft, vintage washed Bear sweatshirt, a whisper weight Dolly Top with the subtlest of eyelet, lived in tanks and tees, to the forever cool and timeless Shirt Jacket, I will be saving my pennies for more than a few of these beauties (and a sale) for my Spring/Summer wardrobe.

And when I thought it couldn’t get better, The Great Little plans to offer their signature vintage washed Bear sweatshirt and more for our littles.

Pinch me, please! This is way too awesome to be true.

Do me a kindness, friends. Hop on over to Emily and Meritt’s new lovely shop, The Great, and experience this wonderful new collection, too.

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